How do I pull this off?

What I do is is use a brown shade of eye shadow a little bit darker than my skin and an eyeshadow brush. I keep my eyes open and look into the mirror and brush the shadow into my crease in a wind-shield wiper motion (this defines your crease a little bit).

Then I use a shimmery light shade just under my brow bone to highlight and use a little black eye pencil (or brown depending on your skin tone) in between my lashes and just a teensy bit above them so that my lashes look really full.

Sometimes I use the shimmery shade on the inner corners of my eyes to open them up a bit and a bit just under my bottom lashes to make my eyes look bigger and make me look more awake. Then i curl my lashes add a few coats of mascara and I'm done! If you want your eyes to look really big, you can line your bottom rim with white eyeliner.

I hope that helped! :)