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welcome to the evolution of shaving

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    Posted: March 12 2008 at 4:10pm
rollingrazor.com

Much like the invention of the wheel, where mankind suffered through many years of excess strain and labor before the genius of simplicity struck an individual during the 5th millennium BC with the notion to create a wheel to expedite movement, it wasn’t until the 2nd millennium AD that two men were inspired to develop a shaving tool so innovative that it not only improved shaving process dramatically, but their invention has taken what was once an uncomfortable process and turned it into an extraordinary experience…welcome to the birth of Rolling Razor.

From this moment forward, the Age of Shaving can be broken down into two distinctly different periods, 1) The Stick Age (beginning of time – 2000 AD) and 2) The Ring Age (2000 AD – Infinite). If it were not for the partnership of two men who truly personify the idea of “entrepreneurial spirit,” men and women may have been wearing bits and pieces of toilet paper on their faces forever. Fortunately for those of us who shave, in the year 2000, these two men crossed paths and began a dialogue that marked the beginning of The Ring Age.

It was the first of many conversations the two future partners would have that centered around one core conundrum…with so many shaving options on the market today, how is it possible that we both dread the thought of shaving everyday? That one simple question opened the floodgates to countless hours of discussion, research and most importantly, action. Like all those driven by entrepreneurial spirit, every question led to another answer and every answer led to even more questions, until they learned that in the global shaving market, Gillette and Schick owned a staggering 97% of the market share; the very reason the shaving experience had barely evolved over the years was becoming painfully obvious to both men…it didn’t have to.

The first “stick-form” shaving tool officially hit the market over 105 years ago and the only thing that had changed in that period was the blade count and slight cartridge modifications, the stick remained. There was no need to improve the human shaving experience when the majors could spend their virtually endless marketing budgets on shaving gimmicks that served a different agenda. The epic moment for these two gentlemen had arrived, their greater purpose was not only to prove that shaving could be something amazing, but also expose and break an industry monopoly that had controlled our shaving options for far too long. The two men immediately formed Rolling Razor and began building prototypes without delay.

Their epiphany was simple yet profound, the stick must go…enter the ring! After spending many years handcrafting hundreds of prototypes, working with countless focus groups and utilizing both of their natural proclivities for precision and perfection, they arrived at the revolutionary Rolling Razor design - a never before seen shaving instrument that puts the index finger inside the razor and wraps the middle and thumb fingers around the handle. The shortened distance between the body of the handle and the dual shaving heads provides the shaver with greater control and accuracy than competitors’ razors, reduces nicks, cuts and allows users to apply precise amounts of pressure to contours that during The Stick Age were unreachable. Not to mention the fact that the Rolling Razor’s revolutionary hi-tech convex triple blade, gives users the only dual-direction shave with the option of utilizing different cartridges simultaneously for the optimal experience.

Like most inventors, the founders and creators of Rolling Razor set out to improve a personal experience that is making its way to the rest of humanity, for that, they are humbled. It was this discovery however, that has ended an era in shaving that was beyond the users’ control and the Rolling Razor family has vowed to never stop fighting for your right to have options.

Get out of The Stick Age; much like the wheel, the ring has come full circle. Welcome to The Ring Age…welcome to Rolling Razor!

rollingrazor.com
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