Curler Commercial

I need some help locating a product. This past weekend, my wife saw the tail end of a commercial for some soft hair rollers. It appeared to her they had a snap-action lock (similar to the Hairagami) that allows you to connect them together. She liked the curls they produced (similar to rolling her hair in rags) and raced to get the phone number but the commercial ended before she could get it down. She is sure there was a web site for them but I have been unable to locate one using a variety of search engines. Does anyone know the name of this item or its web site? After my fruitless searches, any information would be appreciated. Thanks!!