I looked at the site, and it looks exactly like a sample I just received in the mail from a company called "Hotheads" .
If this is like the sample I received, it is a strip 1.5 - 2" wide. To me, it looks similar to the Mark Barrington 'Micro Tabs'. So, it appears the backing is not poly, but probably some sort of solidified epoxy.
The tape is a double stick tape, I'd probably guess either a Protac or Supertape type thing.
With the stuff Hotheads sent me, you apply this by sandwiching a thin layer of your hair between two of these pieces.
I put the sample in my hair, just one strip, and so far it's holding well, but it's only been maybe 5 days. If I all goes well, I'll probably get a set and try it out.
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