Darn those Pantene commercials!

even though i don't feel like i wanna go out and buy their products, i do know what you mean about the blonde girl magically fixing horrible damage into perfect hair-ha! please...

Pantene may not make a miracle cure but their ad agency works magic. Most people well versed in hair products know that Pantene is just one of many, many lines out there with slightly harsh shampoos and silicone-heavy (but possibly effective) conditioners.

The thing that caught my eye in the "deep fortifying" spot was the model's dress: what a brilliant shade of blue! But nevermind. I find it funny how she muses, "My hair is fried..." and then she lets her ponytail down to reveal....really nice hair. Heck, if she thinks THAT'S fried, allow me to introduce MY burned out mane! Of course after Pantene works its magic her hair is blindingly shiny (shellacked, as my friend said after watching) and carefully manicured, styled and photographed.

The phrase that irks me the most is the "repair three months of damage!" claim. Please. Research has established that no topic treatment can repair hair since it's essentially dead cells. The average consumer doesn't know this--and doesn't want to believe this. As long as we think repairing heat, chemical and color damage is possible, we'll keep buying "deep fortifying treatments."

I have to wonder how many women actually believe their hair will end up like the model's if they only spend $4.97 on Pantene. I think deep down a lot of us know that this ideal end result is only possible with a team of trained stylists, perfect lighting and a LOT of silicone spray, but that doesn't stop us from trying. Love or hate Pantene, they've got one heck of a marketing team.

Pantene works well on me too - I have medium textured, fairly thick, wavy-curly hair that is color-treated, so I use their Color Revival shampoo and the corresponding conditioner. For deep conditioning I use a bit of the conditioner that comes with either the Excellence or Preference box haircolor. Both of those are good, and I don't have to buy another product. My hair is in good shape, even my haircutter commented on it! He's one of the few who doesn't automatically slam Pantene, even though he has products for sale in his salon! But if someone's hair is really fried, yes, I believe it would take a heavier-duty professional level product and care to do the job! I don't have a TV, so I've only seen the print ads and their website.

Do the girls on those commercials REALLY wear wigs? Wow! What false advertising. That's even worse than using a computer to do touch ups later (even though if the person's wearing a wig I'm sure they do lots of touch ups to make the hairline look natural).