Going from golden blonde to a cool blonde

If you're already golden, just use a white blonde dye with a violet base over it to counter the yellow.

Pamelaroselilly wrote: I was thinking of trying to do it myself, but I've been starting to chicken out! What is the best hair color on the market? One that I could buy at a drugstore? I have very long hair, so I would probably need two boxes. The rep from Goldwell keeps telling me to use a "P" pearl not a "V" I did a P in a temp color and my hair looked gray, not platinum. I didn't like it at all. So I truly have reservations about using it as a permanent solution. She said that P is better than V for removing gold. I wish I knew a bit more about this! Any help you could throw my way would be appreciated!

Are you going for a level 9 cool blonde or do you want to be a level 10 blonde?

Color will not lighten color, so you will have to fade your old toner with tide or deep cleansing shampoo before applying another toner on top of the old toner which will only make your hair darker.

If you really want white blonde, you'll have to bleach your hair untill it's pale yellow like the inside of a banana. But it can be risky since you've already got such pale hair

Instead of mixing developer with bleach, you should cut the dosage of bleach to half, and mix it with shampoo instead of developer. So that it'll be slower.

For toning you should go for a blue-violet toner (like Goldwell Colorance 10P)
I've gotten great results from it toning from yellow/pale yellow

or if you don't wanna risk hair turning out grey/ashy you should try a violet base toner
like Goldwell Colorance 10P

Don't tone with any permanent color, which is a lot more damaging that acidic demis like goldwell colorance.