How do you know "she" chose not to renew it? Why would you say no to all that loot? Did she have a "no haircut clause" on her contract?
I doubt Alyssa Milano is hard up for money. She likely picks and chooses commercial opportunities. She did this for a few years and now she's not doing it. Advertisers and actors usually do spots for a certain period of time. Then the advertiser moves on to a new campaign. The list of actors who used to do phone company commercials but don't anymore includes David Arquette, Candice Bergen, Dennis Miller, and many others.
I doubt Alyssa had a no haircut clause in her contract. She cut her hair a couple of times during her 1-800-Collect tenure. It's unusual for a no haircut clause to be in any commercial contract other than haircare products. Those clauses are typical in those. Connie Selleck and Kate Moss both cut their hair right after haircare contracts expired.
Advertisers aren't paying an actress enough to have control over their hair. TV shows don't usually have those clauses and they're paying more. When Keri Russell cut her hair, it was at the producers' suggestion. This happened after she told them she cut her hair. Obviously, Keri didn't have a clause preventing her from cutting her hair and hers was among the most recognizable on TV.
After she cut her hair, the head of WB programming proclaimed no WB actress would cut her hair. Not that long after that though, Charisma Carpenter cut her hair to her chin. The WB can make a proclamation, but it wasn't in her contract. I imagine she got the producers' okay though.
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