Good replacement for Beach Blonde?

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   I've heard many great things about Bleach Blonde Creme by John Frieda, the one with a mild peroxide base. Sadly, it's discontinued, unusually, considering the rave reviews it had. 
What similiar products are currently in the shops or even salons, that i could use which give the same effect as JF BB? I used to use a Fudge heatening blonding creme, which did the trick, but, did give a slight "strawberry blondness" to my hair, not just the lightening, which i had hoped. My hair is naturally dark blonde. So is there any out there?

Any help is much appreciated..

Gota 