Have you always dreamed of straight manageable hair?
Do you fight with a blow dryer and a flat iron day and night to straighten your hair? Do you have an international or diverse ethnicity that contributes to a frizzy, wavy, or a highly textured hair type? Thermal Straightening may be for you.
Japanese Thermal Straightening, Japanese Hair Texturing, Thermal Retexturizing Thermal Reconditioning, Thermal Rebonding. These are the buzzwords for the hair and beauty industry. Yet, most people are still in the dark about this revolutionary salon service. The hum is everywhere and many clients have heard that it's a marvelous experience where frizzy, over curly, wavy, and unmanageable hair it taken to a soft straight and silky structure. The service originated in Japan some six to nine years ago.
What is it?
It is a chemical process developed for Japanese women who wanted to get rid of their wavy hair. The process changed thick wavy, coarse hair to shiny polished locks. The best results are on virgin hair (no previous chemicals; color, perming, or straightening) with the process lasting from six months to a year. American women now have access to this service creating a whole new audience of clients who can now have straight hair.
Clients need to understand from the beginning that this is a permanent service that comes with long term continuous commitment with new growth visits often just as expensive as the original service because the steps must be repeated.
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