nutra renew

Hi there. I haven't seen the infomercial, but there's nothing magical in that list of ingredients. All of them can be found (in various combinations) in many other hair-care products.

I took a look at some of the claims on the website. They're kind of ridiculous. This one in particular:

<<<"This shampoo cleans your hair and opens the pores between hair cuticles to allow NutraRenew treatment to penetrate into the cortex of the hair.”>>>

If your hair is dry and damaged, the cuticle is already porous. You don't need a shampoo to "open" it. Porosity is not a good thing. What anti-frizz serums do is basically glue down the bumps on the broken cuticle so the hair looks smoother. There's no need for the product to "penetrate into the cortex". (I don't know if that's even possible.) All anti-frizz serums work the same way. Your hair is already dead. Once it's damaged, there's nothing you can do to make it healthier. You can just moisturize it to help prevent breakage and use anti-frizz or shine-enhancing products that make it look better.

Here's another quote from the website about the benefits of their sulphate-free shampoo:

<<<"Sulphate causes adverse reaction. Many people are allergic to sulphate.">>>

It's quite common for people to be allergic to sulfa drugs, but allergies to the sulphates used in shampoos are quite rare. If you had an allergy to sulphates in shampoos you would certainly know it by now. Sulphate is also a really broad term. The sulphates commonly used in shampoos are sodium laurel sulphate, sodium laureth sulphate, ammonium laurel sulphate and ammonium laureth sulphate. They're all quite gentle although some people (especially those with coarse hair or sensitive scalps) find some of them drying. If you're one of those people, SODIUM LAURETH SULPHATE is the gentlest. There are also many shampoos which are completely sulphate-free. Go to your local Health Food Store or do an on-line search and you'll find numerous shampoos which are sulphate-free. No need to invest in Nutra-Renew.

Some of the other claims are that the shampoo is pH neutral and hypo-allergenic. This is true of many shampoo brands. (Johnson's Baby Shampoo & Dove are two cheap ones which come to mind.)

The Nutra-Renew system just seems to be a clarifying shampoo and an anti-frizz serum. You could go to the drugstore and find many brands of clarifying shampoo and anti-frizz serums. I'm pretty sure they'll work just as well (or maybe better) and you'll save yourself some money.

This was a very long response to your question. I've gone on a bit of tirade, but this kind of misleading advertising is a pet peeve of mine. I used to work in advertising -- now I teach people how to work in advertising -- so I know what it's like to put a creative spin on the truth for a living. It doesn't mean I'm going to buy into it when others do it, though. (Infomercial advertising tends to be especially unethical, IMO.)

P.S. Getting informed about how advertisers try to trick you is a good way to avoid wasting your money. Here's an interesting link: http://www.capetimes.co.za/index.php?fSectionId=279&fArticleId=2129574