you have to bleach it, but since your hair is so dark it`ll be a little difficult. you have two options: 1) do it yourself, or 2) get it done professionally
if you choose #1, you have to get a strength 30-40 developer (bleach). bleach your hair until it`s a medium to light blonde. then dye your hair with the red.
reds i suggest: 1) for a REALLY bright red, special effects cherry bomb 2) for a little darker but still bright red, special effects candy apple red
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