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Black Eyed Peas Hit Ringtone Milstone

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    Posted: April 11 2006 at 8:54am
The Black Eyed Peas Hit Milestone With Ringtone Sale Of 'My Humps'

Two-time Grammy winners, The Black Eyed Peas, have crossed a historic milestone with their smash hit, "My Humps," which has surpassed the two million sales mark of Master Tones in the U.S.

According to Universal Music Mobile (a division of Universal Music Group), the song is now the top selling Master Tone of all time, and the first to reach the two million landmark (a Master Tone is an excerpt of the actual master recording rather than a synthesized ringtone used to personalize a mobile phone).

"Throughout their career, The Black Eyed Peas have pursued the most innovative strategies to get their music heard by the widest possible audience," said Steve Berman, President of Marketing, Interscope Geffen A&M. "Taking advantage of every technological breakthrough is part of what defines today's true innovators. The Black Eyed Peas have harnessed the Master Tones media as an extremely effective method of outreach to their fans."

"My Humps" was the follow-up to the RIAA gold Grammy Award-winning "Don't
Phunk With My Heart," and became available as a Master Tone in August 2005 -- giving it just over six months to reach the record.

The Black Eyed Peas are preparing for the kick-off of the annual Honda Civic Tour, their first major tour since the release of Monkey Business. The two-month, 35 city tour, which features opening acts the The Pussycat Dolls and Flipsyde, begins March 23rd at the Sav-Mart Center in Fresno, and wraps up May 21st at Universal Lending Pavilion in Denver.

In addition, the group will be releasing an 8-track EP entitled Renegotiations: The Remixes through iTunes on March 21st, with the physical CD being released a week later exclusively at Best Buy.

The EP's tracklist is as follows, according to a label spokesperson.

1. "Like That" (album version)
2. "Ba Bump" (Erick Sermon Remix)
3. "My Style" feat. Justin Timberlake (DJ Premier Remix)
4. "They Don't Want Music" feat. James Brown (Pete Rock Remix)
5. "Feel It" (Jazzy Jeff Soulful Remix)
6. "Audio Delite" (album version)
7. "Disco Club" (Large Pro Peas Remix)
8. "Like That" - Video (iTunes only).

— Allen Starbury

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