Reddish hair everytime i color

To keep my color fresh I use some type of toner product.  I like Igora Mousse.  I use it once a week.  It helps keep the color fresh.    Hope this helps.

The fact that you say you get orange no matter what color you use leads me to think that it is iron in your water turning your hair orange, not a dye problem.  Orange would me more of a dye problem if it kept appearing after certain colors, but take for example if you go lighter blonde, once you go light enough that all your hair is yellow, the orange can't appear again because all of your hair has been lifted past that point.  If it does, something else is putting the orange on.

Having a shower filter is probably not helping with the iron.  Try using a vinegar rinse after you shower.  I warn you this may remove some darker dyes, but if you go lighter blonde it shouldn't harm that.  Just use 1Tbsp. of any kind of vinegar in one cup water and pour it over your head last, after rinsing out your conditioner.  Using a clarifying shampoo (which also tend to be acid) will help remove any iron buildup your wearing, but again, it is likely to lighten darker dyes, and you don't want to make a habit of using it (its also very drying).

I agree that dark blonde can be tricky. If you already have natural dishwater blonde hair, I am a bit confused as to why you are dying it at all? Have you died it a color you didn't like and now you are trying to get back to your original color? What color is your hair now? Without knowing more, I'd say that you should avoid permanent and go for demis. Demi-permanents will not lift your natural pigment so they should not go too warm. Going with Natural Instincts seems like the right idea. But it only lasted two weeks? This is a bit unusual. I wonder if you are following the directions exactly. Are you shampooing every day? Do you use a colorsafe shamppoo and conditioner?

Sorry I missed the gray hair part of your post. In that case, demis aren't going to cover your grey too well. Good luck with the L'oreal preference. I hope you get the color you want.

I am doing it tomorrow. Good news, though. I found a hair products store called Impressions and they carry Clairol Brass Busters (which I thought was discontinued) and professional bottles of Preference, Excellence, etc. It lists the base colors. The one I chose (Preference ash) is just blue, not blue-violet. I have come to distrust blue-violet base as the color violet is blue AND RED. I have come to think that violet (which in many products is their version of ash) has too much red to counteract the reddish tones in hair. Maybe this is why dark blonde and light brown tends to turn? I mean blue is blue but violet is most definitely blue and red. No wonder it turns.

Let me know how it turns out. And look at your posting site. I answered there and the key, I think, is to look at her wardrobe. What colors look good on her? For me, it's BLUE BLUE BLue. Green no. So no green.