Banishing Bad Hair Days since 1997!™
  New Posts New Posts RSS Feed - Atlantic Records Makes History!
  FAQ FAQ  Forum Search   Events   Register Register  Login Login

Atlantic Records Makes History!

 Post Reply Post Reply
Author
jamaicakid85 View Drop Down
Moderator
Moderator
Avatar
360 Vet

Joined: June 30 2007
Status: Offline
Points: 3830
Post Options Post Options   Thanks (0) Thanks(0)   Quote jamaicakid85 Quote  Post ReplyReply Direct Link To This Post Topic: Atlantic Records Makes History!
    Posted: November 27 2008 at 10:40am

Atlantic Records has become the first major record label to surpass CD sales by their overwhelming digital sales.

According to the New York Times, the record label responsible for rap stars like T.I., Diddy, Missy Elliot and Gnarls Barkley claims over half of their music profits stem from iTunes downloads, ring tones and other digital products.

"We're like a college basketball team on an 18-2 run," Atlantic Chairman Craig Kallman told Times.

Atlantic President Julie Greenwald admits its the company's ability to decipher today's consumer needs and available outlets to get music out.

"I think we've figured it out," Greenwald told Times. "It used to be that you could connect five dots and sell a million records. Now there are 20 dots you can connect to sell a million records."

Atlantic's success comes months after record breaking ring tone sales from their artists including Flo Rida "Get Low" and Lupe Fiasco's popular "Superstar." Despite these achievements, industry analysts are still skeptical to how much help digital sales will offer as the music industry continues to slump as a whole.

"It's not at all clear that digital economics can make up for the drop in physical," former EMI executive John Rose told Times. "The real question is how does the record industry change its rights structure so it captures a fairer percent of the value it creates in funding, marketing and managing the launch the artists."

Impressive sales like Tip's new platinum-selling album Paper Trail have helped Atlantic earn one of the highest digital revenue percentages within the record industry.

News Provided By SOHH.com

Waves(2001-Present)
Back to Top
 Post Reply Post Reply
  Share Topic   

Forum Jump Forum Permissions View Drop Down


Copyright 1997-2019, hairboutique.com, All Rights Reserved.
Terms of Service, Privacy Statement, Advertise, Contact Us, Press, Disclaimer