Paula Young® Offers How-To Video Library for Wigs

Video Series Provides Advice on Selecting, Wearing and Caring for Wigs and Hairpieces

W. Bridgewater, MA (Fall 2009) – Over 21 million American women have thinning hair, and one out of every four women will experience some form of hair loss in her adult life. These statistics carry emotional -- as well as physical -- implications. For over three decades the Paula Young® catalog and website have helped women with hair solutions -- from hair volumizers, which integrate with a woman's natural hair to provide volume and lift, to falls, clip-ons, headband styles and full-coverage wigs.

Paula Young® (www.paulayoung.com) is pleased to provide women access to a video library featuring advice on selecting, wearing and caring for wigs and hairpieces. Easily accessible at www.paulayoung.com/helpful-info, the informative videos include (among others):

·         Choosing Your Wig

·         How to Put on Your Wig

·         Caring for Your Wig

·         Headbands With Hair

·         How to Choose A Wiglet

“Women everywhere have questions on the types of wigs and hairpieces available to them, explains Colleen Cheney, Vice President of Merchandising at Paula Young®. “The video library at PaulaYoung.com is a wonderful way to actually watch a woman style and care for her wigs and hairpieces. The videos are a tremendous resource to women and bring to life the process involved – from selecting just the right wig, to creating a comfortable and secure fit, to enhancing the life of the wig through proper care, to experimenting with the various hairpiece options available.  The series is an ideal resource for any woman wanting to learn more about full to partial hairpieces.”  

About Paula Young®

Based in West Bridgewater, Massachusetts, Paula Young® is one of the world's leading retailers of wigs and hairpieces. Since 1978, Paula Young® has been the trusted name for women in the United States and Canada in terms of wig and hairpiece quality, price and selection. With more than two million customers, Paula Young® offers a variety of beautiful styles – long and short, curly and straight – all in a full range of natural colors. Styles are available in no-fuss synthetic fibers as well as luxurious 100% human hair. Featuring both classic and fashion-forward style options, Paula Young® provides stylish, affordable, and high-quality wigs and hairpieces for women of all ages. The exclusive STYLE Collection by Jaclyn Smith for Paula Young ® offers volumizers as well as falls, wigs and hairpieces. For more information visit www.paulayoung.com.