Artec Color Enhancing Shampoos

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   Hi - this is my first time to your web site and a nice job you have done!   Very informative.  Lot`s of great informations to read.  I was reading some product info on the Artec Color Enchancing Shampoo`s as an alternative to highlighting.  Say if you were to put Lemon Flower on natural blonde hair - the hair may glisten a little - anytime you add warmth to hair - it reflects light better - but I do think it is important for the public to understand that this product cannot actually highlight the hair.  It may make the natural blonde, or highlighted client appear brighter - but it is not chemically lifting the hair.  It is an illusion.  The product does contain semi permanent dye molecules that can coat the cuticle layer of the hair - and in porous hair where the cuticle can be damage - actually penetrate inside the medulla of the hair and become trapped.  Now while it is safe for lighter levels of hair to use, one must take into consideration such things as porosity, say a client had a heavily highlighted white blonde look - and she applied the While Violet Shampoo - her hair could actually grabe the Violet base of that shampoo and become very cool and this would not be attractive and at that time - would be coming into salon for color correction.  On the other hand, if a client walked in a salon and purchased say Sunflower or the strawberry blonde one (sorry can`t think of the name) - the light hair would take on these tones - and they do not just wash out on porous hair.  Just because the shampoo is a color shampoo and seems safe - it still needs a professionals recommendation.  Any type of semi direct dye type color can become permanent on porous hair.  I do not belive Artec is just one of those lines that clients should just walk in and buy without speaking to someone knowledgeable about color and porosity.  I have encountered many people walking in saying "oh I am going to try the Marigold" on over bleached hair - and I ask are you wanted to change your color to a warm red shade?  And my response 9 times out of 10 have been no - I just want to do this tonite - try something new - it will wash out.  But that is not true.  I do think if you are working on virgin hair - and it does not have any chemicals on it - including perms - that one might be successful at brighting up their hair.  There is a big difference from brightening by adding warmth and highlighting.  I have also seen build up of this product over over use - it is designed to be used every other shampoo as a maintenece product to keep salon colors from fading.  If a client was to use it too much - the color almost starts looking flourescent kinda or artificial especially with the reds.  Artec can be drying if over used as can be the Aveda blonde shades - so it is important to do not over use and to condition also.  This product was created for us Colorist by Artec so we could recommend or custom mix a formulation that would extend the life of our clients hair color.  And to Lelend - we thank him.  His product has the best pigment consentration of any shampoo color type of line.  We have been able to use it for corrective work in the salon also.  So all I really wanted to state is this it is not an altenative to salon highlighting - but there may be some out there that may seem a brightening effect because of the shampoos because of the warmth being added.  It is not the same as comparing this to a highlight.  It would be very subtle and that may be just what the client needs.  But I do recommend that before you go and buy your first bottle of Artec Shampoo - please talk to a stylist/colorist firt to help you make your decision.  You may find that it is not enought to give you your desired end result - or you may find it is - you just need helping finding the right shade!  It is a wonderful product - but I and I am sure other colorist would hate to see a client have to spend money on a corrective color that could of been avoided in the first place if the product was recomended by a professional the way it was intended to be.  This is just my opinion.  I love doing corrective work - but the integrity of the clients hair and their satisfaction is where my concern lies, so again I ask you get a suggestion on color from a professional.  Good luck to everyone.  This is only my opinion.

Cindy F Hester, BCH