Please Help Me

I don't know what possessed me, but I dyed my naturally red hair (medium red) hair BRIGHT red.  I used Clariol's Herbal Essences 'Bold and Brilliant' color...in RUBY RED.  Long story short, it turned my locks to neon red...I kid you not.  My hair looked like it was glow-in-the-dark-RAVER-hair. 

So I called the 800# and they told me to put Hydrience Mocha Brown over it to tone the red down.  I was told this would make it auburn.  Well...it's auburn alright.  It is incredibly dark red.

Then I tried Dawn dish soap (mom's suggestion), and it did nothing to tone it down.

I am typing this with extra virgin olive oil dripping on my keyboard, then will wash it with Prell.  As a backup, I bought Loreal Haircolor Removal, and will test it on a few strands to see what it does.

Which leads me to my questions:

1.  Colorfix seems to be the 'miracle' remover I've been reading about.  Will this tone down this auburn, but still leave some of the red in my hair, or will I have to dye it a light auburn (most like my original color) when I am done?

2.  Will the red dye fade quickly?  I've always heard that red is the hardest to keep, even permanent colors.

Oh, if it helps, my hair is mid-back, layered, somewhat thick, wavy/straight, and in healthy condition.  I have never dyed my hair before, and there are no other chemicals in my hair.  I permed it a few years back, but that's grown out.  I've been told that my hair is very pourous.

Please help me.  I am just at a loss.  Cutting my hair off is not an option.

I didn't use the Loreal Color remover.  I'm so gun-shy now I just couldn't bring myself to try it.  My wonderful and ever-so-patient husband is making a run to Sally's for me this morning before he goes to work for some Colorfix.

I'll update you once I've tried it.  Thanks for the input. 

Update:

The hair dresser worked a miracle on my hair yesterday!  I am no longer a purple/redhead!  YAY!

She put something in it to remove the hideous color I put in it, and it removed a great deal of it.  Then I was left with a dark red, but closer to my actual color.  To make it look more natural, she added blond highlights all over.  She was going to add a toner to it, but I actually liked the blond streaks, so we decided not to add a toner.  She told me I could always change my mind later if I decide the blonde is too blonde.

Anyway, I learned a valuable lesson from all of this:  swatch test. 

Thanks for all your input ladies!!!  I greatly appreciated it.  :)