Blond first but then the orange came

Colored your roots or bleached your roots? 

If you bleached, then it sounds like you need to rebleach the roots.  Sometimes bleach will take a bit longer to process, especially if it's cold. 

If you bleached the last time to get blonde, then this time colored with single process to get pale orange, that's why the color is different. 

Edited by Rebekah

How dark is your natural hair color?  If its dark blond and no darker you may be able to get away with just using a higher lift blonde with a green base to counter orange...be aware that sometimes ash is what they call violet base on blondes, you don't want violet, you need green to counter the orange that comes out).  If your natural color is darker than that, I don't know, doing it more than once may be necessary, or using bleach, then a violet based blonde (to counter the yellow after bleach, you'd have no orange left then). 

Or maybe doing it more frequently so you don't see as big a difference (every 2-3 weeks) would get the roots you just did 2 weeks ago done without you having to do it twice in a row.

I'm not sure what they mean by putting "golden" and "ash" in the same title...ash is supposed to be the opposite of gold.  If it has a violet base it will likely just make them more orange, if its green, then you'll get less orange.  If your natural color is so dark, you will probably have to always bleach your roots before dyeing.  (It might not have shown up as much the first time because your roots were much shorter in the beginning, so just not as noticeable?  Guessing here).

If its breaking off, be VERY careful with it.  Don't put any more chemicals on your length.  If you need to bleach the roots, be careful to get it only on the roots and not on the rest of the hair (overlap as little onto the already done hair as you can), and always test strand first to make sure it won't break off at the ends of the roots.