INTERNATIONAL BEAUTY EXPO (IBE) 2012

“Malaysia’s Most Pioneer Beauty Trading Platform for the Professionals”
Malaysia, March 2012: International Beauty Expo 2012 (IBE) has now become the Malaysia‟s Most Pioneer Beauty Trading Platform for the Professionals. Despite the rivalry of other beauty exhibitions, IBE 2012 remains to shows it‟s potent of serving a quality trade hub for beauty businesses and entrepreneurs.
In the previous year, International Beauty Expo (IBE) 2011 has marked an incredible success with a stunning record of over 24,261 quality buyers have visited IBE 2011 (+ 5.7% as compared to IBE 2010), with 90% of the participants concluded a record-breaking sales figure throughout the 4-days event.
Celebrating its 6th anniversary, IBE is set to make its return on 5-8 May 2012 at Kuala Lumpur Convention Centre. It has developed a further expanded exhibition hall featuring 104,480 square feet which congregates up to 400 exhibition booths showcasing more than 300,000 products and services from this International business hub – Hong Kong (Pavilion), South Korea (Pavilion), Singapore (Pavilion), Taiwan (Pavilion), Japan, China, France, Germany, Spain, Switzerland, UK, Thailand, Indonesia, USA and etc.
International Beauty Expo, the first exhibition in its origin country that establishes five main beauty thematic, which comprises of 1) Beauty, Cosmetics & Skincare, 2) Spa & Wellness, 3) Health & Nutrition, 4) Weight Management and lastly, 5) Hair & Nail Zone, will certainly nourishes visiting trade buyers with latest industry‟s information and most cutting-edge beauty technologies, products and services.
International Beauty Expo 2012 has rapidly enhanced its trade elements, thus, it launched the ever-first „Trade Buyers Incentive Program‟ in Malaysia, offering trade buyers the privileges to enjoy free hotel accommodation and complimentary Business Matching Service. The CEO of Elite Expo Sdn Bhd, Mr. Johnson Lim said, “The integration is the latest addition to IBE‟s strong decisive feature, launched in year 2012, which is aimed at helping beauty business people in getting a cost-effective business trip”.
The PR & Communication Director, Ms. Evon Young, indicates that IBE 2012 has estimated 44,000 of quality buyers for this 4-days event. With IBE‟s smooth transitions to a trade expo, the organizer builds on its capabilities in the aspects of „Trade, Business, Education, and Trend‟ to construct a genuine B2B sourcing platform for all.
This exciting event is being supported by both local and international associations and government bodies – MyCeb, renowned overseas hair associations – Asian Hairdesigners Association, Ministry of Tourism Malaysia, Association of Small and Medium Enterprises, and endorsed by Malaysia External Trade Development Corporation (MATRADE). IBE 2012 aims aggressively to strengthen the country‟s position as global
standard trading catalyst while helping out in promoting the country as next best M.I.C.E hub in the eyes of the global world.
IBE 2012 – „Impressive Beyond Expectation‟!

For more information or to pre-register for International Beauty Expo 2012, please contact the organizer, Elite Expo Sdn. Bhd.
Contact Person: Ms. Eva Tang (PR & Communication Executive)
Tel: （Office）+603-58911157 ext 118 (Mobile) +6016-3247 909
Email: eva@elite.com.my
Official Website: http://www.elite.com.my/ibe/ibe_kl/index.php