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store hair colors Printed From: HairBoutique.com Category: The HairTalk® Archives Forum Name: Hair Talk Archive Forum Description: All the old Hair Talk Messages... URL: https://talk.hairboutique.com/forum_posts.asp?TID=16773 Printed Date: July 21 2025 at 5:17pm Topic: store hair colors Posted By: Unregistered Guest Subject: store hair colors Date Posted: January 12 2000 at 6:33am Ok, from what I've read in posts and heard from my stylists all store bought hair dye eventually fades to red because of the peroxide in them. I can't afford a salon color so is there any brand that fades less than others or is there a certain shampoo to use that prevents the fading? My hair is usually medium brown with red highights and I try to color it more brown to get the red out but every time I do this it fades to a reddish brown in a few weeks and looks awful. Replies: