Marketing and black hair products.
Printed From: HairBoutique.com
Category: African American Hair
Forum Name: African American Hair
Forum Description: Devoted to the special needs of African Americans.
URL: https://talk.hairboutique.com/forum_posts.asp?TID=38736
Printed Date: August 05 2025 at 12:52pm
Topic: Marketing and black hair products.
Posted By: taggi
Subject: Marketing and black hair products.
Date Posted: January 05 2006 at 5:10pm
|
sometimes when i see commercials for black hair prdoucts by lines like garnier and pantene relaxed and natural, i wonder if they are really formulated for us. i went out and bought all of the pantene relaxed and natural products and used them over the whole summer. i cant say i really got any results from them,like i thought i would. does this mean all the so called "black hair care lines" are really just for us? when i use regular products that are not specifically for us,i get the same results if not better. i think some companies are just marketing to black women knowing that we care about our hair so much,but their products are no different. what do you think? |
Replies:
Posted By: CoconutShy
Date Posted: January 05 2006 at 6:12pm
|
You shouldn't really pay attention to marketing. They aren't marketing to benifit consumers, they are doing it to make MONEY. They are relying on you to think that their product is something special and made just for you.... when it's not. There are tons of products that are marketed towards different races, that can be used by anyone. |
Posted By: taggi
Date Posted: January 05 2006 at 7:45pm
| yeah i agree, i just wish i would have thought that over before buying them! |
Posted By: BrownEyez2
Date Posted: January 05 2006 at 8:22pm
|
IMO, those commercials are just that..marketing. If you ever look and compare the ingredients for so called "black" products to their "white" counterparts you'll notice they are basically the same. The main difference being AA products usually contains mineral oil or petroleum. And if u research further you'll find they'll have the same parent company that manufacturers these products. I think finding what works for your hair is key, not specifically who it's marketed to. ------------- ~~  LIVE YOUR BEST LIFE!~~
|
Posted By: Sistaslick
Date Posted: January 05 2006 at 9:35pm
ITA with the others. Even things that are marketed to kids-- are basically the same as the adult kind. Relaxers too. Kiddie perms can burn your hair out just as easily as an "adult" one Cornering different markets and "playing up" to certain groups keeps the companies pockets lined. Shoot, all they have to do is put "growth" on the front and they won't be able to keep it on the shelves.------------- 
http://blackhairscience.com - The Science of Black Hair |
Posted By: taggi
Date Posted: January 05 2006 at 9:48pm
| lol,thats so true |
Posted By: BrownEyez2
Date Posted: January 06 2006 at 9:30am
|
------------- ~~ LIVE YOUR BEST LIFE!~~
|
Sistaslick wrote:Posted By: Pokahontas
Date Posted: January 06 2006 at 12:30pm
|
I agree with everyone also. I think that black and white hair care products are basically the same, just marketed towards different races. I use any product that works good on my hair no matter who it marketed towards. ITA with sistaslick on the kiddie products. ------------- |
Posted By: taggi
Date Posted: January 06 2006 at 7:10pm
| well next time i go to buy hair stuff, im just gonna buy whatever looks like it will work,not what is "made for black hair" |
Posted By: L281173
Date Posted: January 09 2006 at 6:01pm
|
So many black haircare lines which were formerly black owned are now under white ownership Mizani Dark "N" Lovely Optimum Soft Sheen Carson are all under the ownership of L'oreal. ------------- one classy, sassy female |
Posted By: MsMocha
Date Posted: January 09 2006 at 7:22pm
|
Yep, it's all marketing same ingredients but different packaging and they'll attract a different audience, L281173 that's why I laugh when people say you can't use 'white' products in our type of hair yet they use things like Dark N lovely. ------------- http://public.fotki.com/SweetCocoa/ - http://public.fotki.com/SweetCocoa/ |
Posted By: SimplyAlex
Date Posted: January 12 2006 at 3:07pm
|
Shampoo's and Conditioners are not black and white. However things like hair spray and grease are. It's just about what works for you. ------------- Hair Type: 4a/3c Natural Hair Length: Mid Back (growing out Layers) Hair Goal: Long Layered Waist length/ Super Healthy! |