I was given an Ion Hi-Lift Ash Blonde dye using a 40 vol developer and told to leave it in until I reached by desired color. My natural is dark brown/black, and after 15-20 minutes I had to take it out because my hair was so light. It was definitely light brown/dark blonde, not perfectly "ashy" looking as it had some hint of orange/red. Just a tiny bit, and I actually liked the look. Even when wet, it looked light.. my coworker described it as "Burnt Blonde."

 

The first couple days I was like whoa, this looks weird, but then I fell in love with it.

 

Its been about two weeks or so and I've been washing my hair as normal using shampoo/conditioner as well as a little bit of gel. The last couple of days it seems like my hair has gotten way darker. Now when my hair is wet it looks dark as opposed to before when it was lighter.

 

It seems like it has gotten ashier. But it only gives the impression of light hair under adequate light, as opposed to previously where it looked light even without a lot of light. I mean, how is this possible? Did the color fade or something? I miss the old color.

 

Thanks!