Pantene commercials - from bad to worse
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Category: Long Hair Happenings
Forum Name: Long Hair Support
Forum Description: Growing it long takes commitment and support.
URL: https://talk.hairboutique.com/forum_posts.asp?TID=783
Printed Date: August 02 2025 at 2:29pm
Topic: Pantene commercials - from bad to worse
Posted By: Lyris
Subject: Pantene commercials - from bad to worse
Date Posted: September 12 2003 at 4:07pm
The new Pantene spots feature celebs such as Kelly Ripa and Patricia Heaton talking about how strenuous their jobs are--on their hair. In both ads they tell us, "With Pantene, you don't have to worry about damage" from heat tools, styling, etc.
What a load! Hair is dead, dead, dead from the moment it emerges from the scalp! Without cellular regeneration, hair, unlike skin, can NEVER repair itself! Chemicals, dye, sun or heat damage is irreversible. Pantene's silicone derivatives coat the hair shaft, thus imitating a look and feel of healthy hair, but this effect lasts only until you shampoo it out and the hair understand is forever and always the same.
These ads are really pushing the limits of what constitutes truth in advertising, in my opinion. I fear that some consumers might just think they can abuse the heck out of their hair with no reprecussions if they rely on Pantene. No, no no! I respect P&G as a company considering my corporation formed a strategic alliance with them some time ago, but.....aaaaaaaaaagh.
------------- Look for beauty, and you will find no intelligence. Look for intelligence and you will find both.Proud member of the Cult of All Soft
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Replies:
Posted By: enfys
Date Posted: September 12 2003 at 4:18pm
What I love are the fructis adverts, where they wear wigs and extensions. They go on about how smooth and shiny your hair becomes when you use it, but when I used fructis it was like toffee. I used it once, and I know that the split ends it caused by trying to untangle it will take years to grow out.
Do the adverts actually say that they can 'cure' split ends? I feel sorry for the poor people who'll believe it. I don't use pantene anyway because they test on animals.
------------- http://www.myspace.com/waltzin_with_the_open_sea - http://www.myspace.com/waltzin_with_the_open_sea
Ah-ha, a place I can soon add hair pics...once I do some
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Posted By: hairalways
Date Posted: September 13 2003 at 6:24am
Lyris,
Add to this that the actresses don't actually USE that particular product (pantene in this case) and you have Marketing "hypnotism" at it's finest. BTW _ I am bmailing you my e-mail address so that you can send me the "bible of cosmetic chemical ingredients"!!
Thanks for sharing it with us.
jacqui
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Posted By: Lyris
Date Posted: September 13 2003 at 9:00am
No problem Jacqui-I will send it to you Monday when I'm in my office (where this infamous list is stored.) Enfys, I don't think the Pantene women are saying it can cure split ends, but they're telling us "not to worry" about damage. That's as close to lying as you can legally get. And I feel bad for those who really believe any hair product can damage-proof their hair!
------------- Look for beauty, and you will find no intelligence. Look for intelligence and you will find both.Proud member of the Cult of All Soft
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Posted By: Steen
Date Posted: September 13 2003 at 9:34am
Ohh, pantene tests on aminals? thats so not cool.
Yeah I saw that commercial last night I couldn't believe the woman was talking about it like some kind of miricale solution. I really hate when non-long hair people tell me that I should try pantene. I know they're just trying to be helpful, but I guess they really don't have to worry about being nice to their hair. pantene will "fix" it.
------------- 42.5" Nut Brown Bluntcut
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Posted By: enfys
Date Posted: September 13 2003 at 2:55pm
Imagine if everyone became really flippant about their hair-care, and thought "it won't break or split" because they used Pantene products. At least they aren't saying that they can cure anything.
I saw pictures on the internet of them testing on animals, and pouring shampoo in dogs' eyes. It was awful, and I also found out that the Body Shop make products from ingredients that have been tested on animals. I couldn't believe it.
------------- http://www.myspace.com/waltzin_with_the_open_sea - http://www.myspace.com/waltzin_with_the_open_sea
Ah-ha, a place I can soon add hair pics...once I do some
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Posted By: Kateyez37
Date Posted: September 13 2003 at 5:30pm
Hearing about the testing on animals is enough for me not to buy Pantene's products again, and that poor dog - being a total animal lover, I can't stand the thought of that.
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Posted By: Steen
Date Posted: September 13 2003 at 6:08pm
>:( That's not cool, I really hope my shampoo doesn't test on animals. I wonder if there's like a list somewhere on the net of companies that do and do not... I use Madora/ George Michael salon products. Does anyone know if they're animal friendly??
------------- 42.5" Nut Brown Bluntcut
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Posted By: Lyris
Date Posted: September 13 2003 at 6:08pm
Yes, I think the Body Shop has a "grandfather clause" in their animal testing policy, which means the company can use ingredients that have been animal-tested as long as they weren't tested in the last five years. I believe I read that in Paula Begoun's book; not sure. Either way it's rather dubious.
And yes, I agree that the Pantene spokeswomen probably don't use Pantene (though they may, who are we to know?!) What I really wonder is whether they wash their own hair at all!
------------- Look for beauty, and you will find no intelligence. Look for intelligence and you will find both.Proud member of the Cult of All Soft
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Posted By: princessmonica
Date Posted: September 13 2003 at 7:27pm
stupid question hows do they test products on animals?
------------- http://www.msnusers.com/monicasanders - http://www.msnusers.com/monicasanders
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Posted By: razziberri
Date Posted: September 13 2003 at 10:02pm
Different animals have different regions that are more sensitive than others. Like companies test mascara on rabbits because they have really sensitive eyes. If it causes problems then they will change it. It's really awful.
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Posted By: DaveDecker
Date Posted: September 14 2003 at 12:23pm
I actually saw one of these Pantene ads (with Kelly Ripa). I didn't pay close attention but I do remember her saying that the product makes your hair "feel healthy." There's a big difference between feeling healthy and being healthy. I used Pantene about 6 years ago; at first, it seemed great, after a few months, my hair was brittle and dry and splitting and tangle-prone -- terrible.
Interesting, Lyris, about the Body Shop's 5-year grandfathering clause. Better than that would be to draw a firm line in the sand, something like "no product-testing on animals since 1998."
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Posted By: JerkyFlea
Date Posted: September 15 2003 at 12:22pm
hairalways wrote:
Add to this that the actresses don't actually USE that particular product (pantene in this case) and you have Marketing "hypnotism" at it's finest. |
Just happened to notice the discussion and thought I'd throw in a bit of clarification. The actresses who are advertisting the hair products DO, by FCC regulations, have to use the product they are advertising. That's why you'll see a blurb in a magazine after some actress who's being doing those haircolor or shampoo ads makes a major style change that they did it after their contract with the company ended.
Just FYI, JF
------------- 3 pm is simultaneously too late and too early to start anything.
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Posted By: enfys
Date Posted: September 15 2003 at 12:58pm
This is a list of companies that DO test on animals:
http://www.stopanimaltests.com/c-cconsdo.html - http://www.stopanimaltests.com/c-cconsdo.html 
------------- http://www.myspace.com/waltzin_with_the_open_sea - http://www.myspace.com/waltzin_with_the_open_sea
Ah-ha, a place I can soon add hair pics...once I do some
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Posted By: enfys
Date Posted: September 15 2003 at 12:59pm
These are companies that DON'T test on animals:
http://www.stopanimaltests.com/c-cconsdont1.html - http://www.stopanimaltests.com/c-cconsdont1.html
Enjoy
------------- http://www.myspace.com/waltzin_with_the_open_sea - http://www.myspace.com/waltzin_with_the_open_sea
Ah-ha, a place I can soon add hair pics...once I do some
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Posted By: Jenna
Date Posted: September 15 2003 at 5:36pm
Thanks for the animal testing lists! I'm a vegetarian for animal rights reasons, so I should be more careful about what cosmetic products I buy. Luckily I don't use Pantene.
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Posted By: caramia
Date Posted: September 15 2003 at 7:25pm
Wow. I'm surprised by the fact that they actually DO use those products. I didn't know it was regulated by the FCC like that. Whenever I see one of those pantene commercials with Kelly Ripa I always think "yeah, right". Anyway, I wonder if they have to use the product they are endorsing exclusively.
Caramia
------------- "I see in your eyes the same fear that would take the heart of me."
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Posted By: DaveDecker
Date Posted: September 15 2003 at 7:32pm
Thank you Enfys for posting these URLs!
Nice to see you here, JerkyFlea. To add to what you've said... sometimes actresses make major style changes at the time the initiate these same contracts. Such situations could seem to tacitly state that "you can pay me to wear my hair this way, but it's not the way I truly want to wear my hair."
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Posted By: DaveDecker
Date Posted: September 15 2003 at 7:37pm
caramia wrote:
Anyway, I wonder if they have to use the product they are endorsing exclusively. Caramia
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Depends on how "use" is defined in the contact. Presumably it doesn't not include "put in hand soap pump dispenser" or "wash dog." 
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Posted By: Ally
Date Posted: September 16 2003 at 7:37am
I know JerkyFlea is right (hi, JerkyFlea!), but I've also wondered what "use" means. Does the celebrity have to use the product just for the commercial? All the time?
Anyone's hair could survive one use of Pantene.
Dave, an example of an actress changing her hair /for/ a promotion would be Sarah Jessica Parker. She dyed her famously blonde hair brown for a Nutrisse ad. (I think it was Nutrisse.) And then she immediately reverted to blonde.
I also remember an interview where Sarah Michelle Gellar was asked what her must-have beauty products are, and she started naming off Stila lipgloss, Tarte blush--and then seemed to catch herself and mentioned a few Maybelline products. (She has a contract with Maybelline. I DOUBT she is putting that stuff on her face on any regular basis.)
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Posted By: Lyris
Date Posted: September 16 2003 at 8:42am
I too tend to doubt Kelly Ripa or Patricia Heaton actually uses Pantene on a daily basis (the latter claims her hair stylist asked "what HAVE you been using on your hair?!) Either way, what really bugs me is when they say "you can really go at your hair without having to worry about damage." Wrong!
------------- Look for beauty, and you will find no intelligence. Look for intelligence and you will find both.Proud member of the Cult of All Soft
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Posted By: DaveDecker
Date Posted: September 21 2003 at 9:06pm
Ally wrote:
Dave, an example of an actress changing her hair /for/ a promotion would be Sarah Jessica Parker. She dyed her famously blonde hair brown for a Nutrisse ad. (I think it was Nutrisse.) And then she immediately reverted to blonde.
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Hi Ally,
Actually, I believe SJP's hair is naturally brown. I remember her performing on "Square Pegs" (circa 1982) portraying the nerd with glasses -- and very long and healthy-looking hair... many, many years pre-hairdye model.
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Posted By: enfys
Date Posted: September 22 2003 at 12:58pm
I just remembered the "healthy looking hair" thing. Healthy LOOKING? Sorry Pantene, but I go for plain old healthy.
------------- http://www.myspace.com/waltzin_with_the_open_sea - http://www.myspace.com/waltzin_with_the_open_sea
Ah-ha, a place I can soon add hair pics...once I do some
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