Paul Mitchell The Color

Is it Paul Mitchell (PM shine) the demi-permanent line?

You need to be careful with any ammonia-based hair color line. The ammonia blasts open your cuticle in order for the color to penetrate, but the pH of you hair is changed so drastically that your cuticle has a hard time closing. A cuticle not being able to close just means MORE FADING and MORE DAMAGE.

Also, red hair fades very easily (as you seem to know). When your hair is dyed your stylist should not use warm/hot water to rinse out the red dye, it contributes to fading.

As for shampoos, you need to use shampoo/conditioner without SLS, they also contribute to fading.

BOTTOM LINE: You should see if your hair stylist would be interested in becoming educated in ammonia-free (truly ammonia-free hair color). For example, Organic Color Systems actually helps the hair's condition over time. They use heat and a coconut derived ingredient to open your cuticle, then the conditioning process is ACTUALLY ABLE TO CLOSE. Which means what? MUCH MUCH LESS FADING AND HEALTHIER HAIR.


Hope this helps, I am obviously in love with that color line.