If you want to go blonde like that, you'll need to use a bleach first, then use a toner. A hair color alone will only lighten your hair 1-2 levels and bring out the red tones.
If you are going to do it yourself go to Sally's or contact Clairol Chat through their web site.
Yes, I agree with Jojoswr. If you use box color you MAY pull red, orange or something else if your natural base has lots of red. I agree that you should bleach like Jojoswr says.
Whatever you decide, always do a patch test first to see what will happen rather than just slap the color onto your head and hope for the best results.
For anyone who wants to go to a light blonde from brunette needs to do a double process. Double process = bleach + toner. It's only way to go light without the brass, orange or icky yellow tones that occur while lightening one's hair. Seeing a pro will make it easier for you and they have products that are good and gentle to hair that undergoes drastic changes. Then you can do the root touch ups yourself. This is a high maintenance so it's not recommended to anyone who is not into high maintenance mode. =)
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